Relaciones Públicas en una nueva perspectiva de actuación con emprendimientos. Análisis de casos

Abstract

Abstract: The role of public relations in companies remains as a variable of importance for its positioning, strengthening and development, considering that its The purpose is to generate strategies that improve the image and reputation, as well as help to stay current in the internal and external audiences identified. Your application is not exclusive to large companies and organizations, and over time it becomes the need to incorporate it into the planning of even small organizations and nascent ventures, since this area must be visualized as one of the props that allow the organizational structure to be maintained. TO From this, the present work focuses precisely on the analysis of the relationships public and its relationship with enterprises, taking as a case study a enterprise of the city of Loja called AB Constructores and from a initial diagnosis, generate an evaluation of the points to improve and correct, and with it build a proposal oriented to traditional and digital channels that allow make it visible, position it and maintain it in the market.