Implementación del proyecto Licán 360°, una experiencia de turismo cultural sostenible

Abstract

Abstract: The project entitled Licán 360° is a sustainable cultural tourism experience, it is an innovative proposal that is part of the tourism sector of the Riobamba canton, Chimborazo province. It integrates participants from various sectors of the economy who play roles as producers and suppliers of raw materials, service managers or as operators of experiences. This work, methodologically, was developed through processes to identify the market opportunity, the analysis of the macro environment, the study of the segment and pivoting. Based on this analysis, the small and the great adventure are presented: a sustainable cultural tourism experience that integrates visits to sites with a historical and cultural mark, typical dishes with organic production linked to the use of environmentally friendly technologies, a of waste management and the approach to the mestizo cultural world of Riobamba. Cultural tourism, health and environmental care are the axes of the proposal. The analysis of the minimum viable product, the business model and the costs determine the operational and financial feasibility of the project.