Plan de Social Media Marketing para el emprendimiento Licorería Punto Frío de la ciudad de Baeza, provincia de Napo

Abstract

Abstract:This research topic focuses on the development of a social media plan marketing for the Punto Frío liquor store, with which it is intended to strengthen the brand positioning in digital environments. development orientation and compliance with the objectives set out in this work, is defined as mixed. being a study that focuses on strengthening the brand in an establishment in process of entrepreneurship, an evaluation of the current situation is necessary through tools such as SWOT, PESTEL, Social media analysis, allowing to identify the Internal and external factors define the directions and stability of the business in the market. With the Social Media Marketing Plan, it was possible to identify that the company has the necessary conditions in favor of improving the position of the brand in the networks social; In addition, with the elaboration of strategies directed to the planning strategic and that are addressed to the target audience will be able to identify potential customers; that is, the competitive advantages will guarantee its permanence in the market.