Comunicación Gubernamental en tiempos de Pandemi

Abstract

Abstract:This paper focuses its study in the context of the health crisis caused by COVID-19 to analyze the communication skills of Ibero-American governments through social media, specifically, Facebook. The goal is to facilitate contrast and interpretation of communication management in a search for successes and failures within government action, where the management of communication is seen determined, not only by the ability to issue speeches typical of a government, but for the continuous work that requires transmitting messages adapted to an audience digital. The investigation also manages to determine the level of popularity of Facebook as a government communication channel between Ibero-American countries. The Social analytics was a tool that allowed to break down and visualize the data of interest, for a subsequent analysis worked on the classification of contents in different databases. Government communication was a real challenge for the leaders who, in addition to adapting their communication management, had to face its own economic, political and social context, as influential in the way who had to handle the pandemic.