Estrategias financieras como determinantes para la competitividad de las empresas ecuatorianas cotizadas en Bolsa de Valores de Quito, periodo 2018 a 2020

Abstract

Abstract:Competitiveness has aroused wide interest on the part of researchers, consultants and administrators because it allows companies to generate value and advantage over the competition. On the other hand, financial management can contribute with actions that promote competitiveness activities with the purpose of improving the performance of companies. Consistent with the importance of competitiveness and the actions that from the financial management must be carried out, this investigation of an exploratory-descriptive nature, proposes to evaluate if the financial strategies of companies affect competitiveness. Taking as a sample 14 companies from the sectors corresponding to banking, industrial and services for the period 2018, 2019 and 2020; In addition, when using the models as descriptive statistics, and linear correlation the study found that there is a relationship relationship between financial strategies (financial performance) and the dimensions of the competitiveness for the three years analyzed. This pioneering study for Ecuador involves that, despite the impact caused by COVID-19, companies present an improvement significant for 2020 and as such they can improve their competitiveness based on a better financial performance as a consequence of employing better financial strategies.