Plan de Comunicación Estratégico para el fortalecimiento de la marca CENTROSUR en Medios Digitales

Abstract

Abstract:Empresa Eléctrica Regional Centro Sur C.A., is an innovative company for the distribution and sale of electricity in its concession area in Azuay, Cañar and Morona Santiago; this modern company has been assuming several challenges always in favor of ensuring a quality service to all customers. Currently, the digital world makes the company enter this technological era and can connect through the different digital channels with the consumers of the electrical service; it is so how the need arises to generate a strategic communication proposal oriented to the strengthening of the presence of CENTROSUR through communication channels that are close, profitable and efficient achieving a connection with the stakeholders of a optimal way, taking advantage of the attributes that digital platforms have to achieve interaction through the generation of strategic content; prevailing the two-way communication, thereby increasing the satisfaction rates of both the consumers and external customers as well as the internal customer.