Propuesta para la creación de un hospedaje tipo Glamping en la parroquia de Nambacola

Abstract

Abstract:Glamping arises as a search for people to find a refuge in the nature, in the field. This approach to nature; however, it finds limitations in the quality of accommodation. From the need to merge an encounter with nature and a comfortable lodging, the glamping implementation: unconventional comfortable places in the middle of nature. He Glamping is an alternative that seeks to offer comfort in the midst of a natural environment. The province of Loja has several tourist places. More precisely, the canton Gonzanamá and the Nambacola parish have natural tourist attractions to explore that; however, they do not have a lodging structure for tourists who visit the area. Here a market opportunity was identified. External and internal analysis mediated by Focus Group and the PESTEL tool allowed the design of the glamping prototype. The model Business CANVAS served as reference for this design. After the validation of the prototype the financial structuring of the proposal was generated. This was feasible in terms operational, but not financial.