Propuesta de optimización de buyer journey y de marketing digital de Asershop para la venta de seguros online

Abstract

Abstract:The new generations beneficiaries of the evolution of technology are consumers different from those of the past. Today's consumers use their smartphones to search for products and services, quote them and finally purchase them. For this reason, the companies seek to generate experiences through multi-channels and the insurance industry should not be the exception. To promote a business, actions can be implemented traditional or digital marketing. The differences are very marked and are delimited by the following: costs, objectives, channels, optimization and measurement capacity. For this For this reason, we have prepared a proposal for the optimization of the buyer journey and marketing digital Asershop for the sale of insurance online, in order to boost its sales to through its web platform. The profile of the ideal client has been determined through a buyer persona and the proposal for the design of the user interface (UI) and the user experience (UX) that are key to generating traction. This document, will be an integral strategy for Asershop and thus achieve the objectives set by the organization.