Producción de un programa de televisión transmedia sobre la riqueza cultural y natural del cantón Zamora

Abstract

Abstract:The Zamora canton has a great variety of cultural and natural attractions that have not been used by communication campaigns. This research project had as purpose the creation of a transmedia proposal promoting tourism in Zamora. The transmedia storytelling was chosen, since it allowed the creation of products communication for dissemination on different platforms. A qualitative and phenomenological study was carried out, with a descriptive scope on the tourism through transmediality. That is, there was a phase of exploration and collection of information through observation and interviews with local actors, followed by the elaboration of a transmedia proposal where different techniques were applied communication: audiovisual, photographic, graphic design, sound, etc. As results, it designed a Web page that hosts different communication products: program audiovisual, sound bank, postcards, photographs and interviews, which can be moved to networks and digital media, where in an interactive way, consumers are offered a extension of the narrative core defined by the brand "Zamora, stories to live", created for the project.