Comunicación en universidades particulares y cofinanciadas del Ecuador.

Abstract

Abstract: Communication within higher education institutions is essential, allow them to have that link between university and society, information or There are many activities that universities carry out, not only in terms of teaching, but also also in different fields such as: innovation, research, culture, sport, among multiple more activities; it is important that they know how to get this message to their target audience, through the use of new technologies or the use of traditional methods. In the chapter one addresses this importance, the mission and vision of universities among other topics. In chapter two consists of integral communication, the importance of communication in all companies, all the processes that we must know, to carry out a Effective communication both externally and internally. Chapter three will observe the study methodology, the objectives of investigation, questions and hypotheses, that we consider before carrying out the investigation and which we will answer at the end. Chapter four addresses the results that were obtained, which are reflected in graphs and analysis.