Análisis de la marca Hyundai. Imagen gráfica e impacto de la campaña Goal of The Century

Abstract

Abstract: The execution of communication and digital marketing strategies in social media are a must for advertising promotion due to the wide reach and attractiveness content formats offered by platforms to connect with followers and increase audience. 59% of the world population uses social networks, and Instagram is ranks as the fourth most used social network in the world with 1.5 billion users daily assets and 80% of those accounts follow a company. The objective of the investigation is to analyze Hyundai's brand image during the Goal of The Century campaign and examine the digital marketing strategies implemented on the social media Instagram for your promotion. The management of the official Hyundai account on the social network was analyzed Instagram through the use of the web analytics tool Fanpage Karma that facilitated the study and monitoring of the activity of the profile, and allowed the obtaining of data for the preparation of the results report based on different metrics that confirm the engagement reached.