Gestión comunicacional de la imagen corporativa de la empresa Frisonex, para lograr su reconocimiento

Abstract

Abstract: In Frisonex your image has not been adequately communicated, therefore people who do not are related to the clinical diagnostic sector, have built a representation diffuse mental, so the research problem corresponds to the question How the communication of the corporate image of the Frisonex company must be managed, in order to gain recognition? In the first instance it deals with the communication of the image and recognition, which highlights the importance of corporate communication as a mechanism management and development. The focus of the research was mixed, which has allowed collect, analyze and relate data referring to the corporate image of Frisonex, to determine how it is communicated and how it is currently perceived. The results of the Diagnosis shows shortcomings in the company's internal and external communication; for the that the communication plan includes strategic actions, to use effectively and coordinate the various communication resources, project and strengthen the identity of Frisonex, and thus generate a positive image in the target audience. are finally exposed the conclusions and recommendations.