La oferta gastronómica como elemento para el desarrollo de experiencias turísticas en la ciudad de Tulcán año 2023

Abstract

Abstract: Gastronomy is consolidated as an important element to renew the offer tourism, promoting local, regional and national development. The present investigation is carried out with the aim of analyzing the perception of quality that tourists have about the offer gastronomy and how it contributes to the development of tourist experiences, with the purpose of to determine the local gastronomic tourism potential and thus establish a strategy on the existing culinary offer. The fundamental part of the investigation includes carrying out a situational diagnosis of the gastronomic establishments of the city, through a survey to find out the degree of satisfaction that the tourist has about the offer gastronomic. According to the results obtained in the investigation, it is evident that the diner based on the gastronomic quality, the variety of products and the good service at the moment of choose a restaurant, however, the lack of promotion of the premises is detailed gastronomic, to which the creation of a Gastronomic Guide of restaurants is proposed. existing in the city.