Marketing digital y emprendimiento en Ecuador en el periodo 2020 - 202

Abstract

Abstract: The present work was carried out with the objective of analyzing the development of digital marketing and ventures created from the year 2020 through a bibliographic review to determine its importance in the economic recovery. The methodology used was of the type bibliographic and descriptive, the research method was mixed, studying the variables of qualitatively and quantitatively, the technique used was the bibliographic record, where Recorded the document data. A total of 55 documents obtained in repository, indexed journals, scientific articles and official websites. The results determined that, from the year 2020, people used as a marketing strategy digital the use of social networks and web pages to promote their products and services. The main reason for starting a business was unemployment, new businesses ventured into the information and communication sector, the sector informs the se He worked in the sale of prepared meals. The importance of digital marketing and the ventures lies in the fact that they are sources of employment and economic income, favoring economic recovery. It is recommended to carry out training on digital marketing and entrepreneurship to strengthen this economic sector.