Propuesta de automatización de lavado vehicular bajo el modelo de negocio canvas

Abstract

Abstract: This proposal analyzes a market opportunity in the laundry industry vehicle in the city of Loja, the same one that is characterized by presenting a component innovative by taking as a central point the automation of the entire car wash service vehicular. Therefore, the USP (Unique Value Proposal) has some important aspects, Among them, the most notable is the decrease in time in which the product will be offered. service. The proposal also analyzes financial aspects with tools such as Punto Balance, VAN, IRR, PRI that guarantee the viability of the project, a marketing plan that responds to the needs of the client by perceiving the service as something necessary awakening the feeling of satisfaction, and as an important aspect that guarantees the prevalence of the project is the sustainability strategy focused on the conscious use and reuse of water with the implementation of natural filters and the use of water circuits that guarantee the strategy of sustainability.