Propuesta de comunicación interna para una empresa comercializadora e importadora de equipos alimentarios

Abstract

Abstract: Currently, the accelerated digital evolution, the new work modalities and the high level of business competitiveness, demand an adaptation of the traditional forms of communication in organizations, as it is considered a key tool for managing human talent. The titling work presents a communication proposal for the company under study, family-owned and dedicated to the manufacture and marketing of equipment for the food industry, whose purpose is to counteract the inconveniences diagnosed that involve, a restricted access to data, little participation of the collaborators in decision-making and late transmission of information between bosses - subordinates, departments and points of sale. It should be mentioned that previously searched in scientific databases, in order to identify actions successfully implemented in other organizations at a global, continental and local level. With base In them, the proposal is based on three elements, the first, the realization of integration activities in extra-work spaces, second, the use of technological tools, and finally, the link between the company and the community through through volunteering.