Modelo de Negocio CANVAS para la Empresa Constructora Financiera CONSTRUFIN en la provincia de Loja

Abstract

Abstract: This document describes the design of the Canvas business model for the construction company CONSTRUFIN in the province of Loja, includes a state of the art on the business model CANVAS, as well as the identification of opportunities, objectives and the minimum viable product. HE focuses on the value proposition and services for clients, with a growth strategy and a financial analysis showing the profitability of the business with a net present value (NPV) of $46,441 and an internal rate of return (IRR) of 42%. This value proposition focuses on achieve business objectives effectively and sustainably.