Análisis de la competitividad de las microempresas del sector comercio del cantón Catamayo de la provincia de Loja del periodo 2022 - 2023

Abstract

Abstract: This research analyzes the competitiveness of microenterprises in the commercial sector of Catamayo canton, based on variables such as the level of competitiveness, strategic planning, quality assurance, value chain, marketing strategies, finance, human talent management, environmental management and management of information systems. A descriptive methodology with a mixed approach was used in its execution, including qualitative and quantitative methods; these in turn are reflected in techniques such as the survey and observation, which were applied to 60 microenterprises in the commercial sector of Catamayo. The study of this segment identified the need to integrate improvement strategies in parameters such as quality assurance, marketing-oriented actions, mechanisms for environmental management, and the management of information systems, in order to increase opportunities for growth at the level of competitiveness. In this way, the suggestions integrated in the study are oriented to the parameters less worked by the microenterprises, as they are complemented with the variables that have obtained a transcendent valuation.