Plan de marketing turístico para la hostería Villaficus de la empresa Aguamanía Cía. Ltda., del Cantón Catamayo, Provincia de Loja

Abstract

Abstract: The objective of this research is to design the tourism marketing plan for promote the Villaficus inn, owned by the company Aguamanía Cía. Ltda., of the Canton Catamayo, province of Loja, 2023. The methodology used is descriptive and participatory, through documentary and field design and the survey was used to obtain Visitor details of the Villaficus inn. The results indicate the current situation of the inn in its presence on the Internet, being present on reservation pages and on the Internet social network of Facebook, its situation in relation to its competition indicates that it has similar characteristics in offering its services, however its strength is being a company park Aguamanía with complementary services that make your stay in the place more attractive and The profile of the visitor who arrives at the inn is indicated. It is concluded that, although the inn Villaficus already has a presence on the internet, the need to improve its online visibility.