Propuesta para la implementación de comercio electrónico en la empresa Buestán Cita. Ltda., Quito 2023

Abstract

Abstract: E-commerce has experienced constant global growth since 1994, thanks to its convenience in acquiring products and services from anywhere. Although many companies in Ecuador have adopted this modality, Buestán Cía. Ltda., renowned for its national leather footwear, has yet to enter this market. The objective of this study is to propose the implementation of e-commerce in Buestán Cía. Ltda., located in Quito, to boost its growth and positioning on digital platforms. The methodology used was descriptive, with a qualitative and quantitative approach. In the first chapter, a solid conceptual foundation was developed, while in the second chapter, relevant results were obtained through an interview and a survey, revealing a high interest of 89.4% of the surveyed population in purchasing leather or faux leather products. In the third chapter, a preliminary diagnosis of the company was conducted, and finally, in the fourth chapter, a demo webpage with an intuitive interface was created. Key conclusions and recommendations are presented to guide the successful implementation of e-commerce in the company.