Diseño de un Plan estratégico para el fomento de la industria cultural a través de las artes visuales en la ciudad de Loja mediante cooperación internacion

Abstract

Abstract: This research develops a strategic plan for the promotion of the industry cultural through the visual arts in the city of Loja through international cooperation; For this, information was collected from those involved in the promotion of the cultural industry, that is, artists and cultural managers of the city; as well as the shares of national and local institutions in the public and private sphere. Within the diagnosis carried out to the cultural industry of Loja based on the data collection methodology We worked with primary sources, such as guided interviews and as a secondary source, various studies carried out in relation to the topic discussed. With the information collected, The SWOT analysis of the cultural industry was developed, identifying its strengths and weaknesses. opportunities; as well as the situation of the artists. Finally; through the matrix logical framework, the problems and their possible solutions were established, focused on the possibility of international cooperation, with resources that allow the industry to be promoted cultural of the visual arts sector in the Loja canton.