Posteo y postureo, luego existo. Percepción de los estereotipos de belleza femenina en Instagram a través de un caso de estudio

Abstract

Abstract: Stereotypes have existed for a long time, at this time when social networks are part of everyday life, these digital spaces where social relationships are established are perfect settings for their creation and dissemination. In this paper, theories related to the subject are analyzed, methodologies are proposed to identify stereotypes of female beauty, and consumer perceptions of stereotypes are known. Beauty has always been associated with physical appearance, falling on self-perception and generating debates about the consequences. Despite the fact that stereotypes have been adapting and changing, they have always had the power to determine what society considers the perfect woman.