Plan estratégico para la Asociación Agro turística Sin Fronteras de la Provincia del Carchi, periodo 2022- 2023

Abstract

Abstract: The objective of this work is to design a strategic plan for the Agro-tourism Association "Café Sin Fronteras" in the province of Carchi for the period 2022-2026. To achieve this, a qualitative methodology was applied and They conducted interviews with the director of the association and the workers to obtain relevant information about its operation. The results of the interviews highlighted the lack of a defined business philosophy, process manuals administrative and operational, clear objectives, mission and vision. Based on these findings, the proposal is based on the Scorecard methodology Comprehensive to improve performance and benefit coffee growers, through the establishment of policies, manuals, objectives and goals, creating an identity solid corporate. Furthermore, it is suggested to implement control systems and look for alliances with agroindustrial unions for technical and technological training. He plan aims to increase competitiveness in the market. In summary, it seeks to optimize the association's operations, define its identity and improve its sustainable development in the coffee industry.