Impacto de la pandemia Covid-19 en minimarket y tiendas del cantón LA MANA

Abstract

Abstract: This study addresses the economic impact of the Covid-19 pandemic on minimarkets and stores in the La Maná canton, Ecuador. Its aim is to thoroughly evaluate the impact of Covid 19. The research encompasses owners, families, customers, and the general community, employing a mixed methodology of qualitative and quantitative approaches. The methodology employed is grounded in both qualitative and quantitative perspectives, enabling a more comprehensive view of the environment. This entails gathering testimonies and utilizing quantitative data to provide an integrated analysis. Furthermore, a descriptive approach is adopted, based on bibliographic exploration, to precisely define and understand the issue. The findings indicate that the pandemic led to an inability to fulfill orders, economic losses, and staff reduction in the establishments, confirming a significant economic impact. As a proposal, training is suggested for owners on advertising, digital platforms, deliveries, innovation, and alternative sources of funding. These training sessions aim to enhance the resilience of local businesses and facilitate their adaptation to the new dynamics imposed by the pandemic.