NutriShare: Conceptualización de una barra energética tipo RUTF (Ready-to-Use Therapeutic Food) bajo el Modelo de Negocio Buy One, Give One

Abstract

Abstract: NutriShare is an entrepreneurial endeavor that arises from research on child malnutrition in the province of Chimborazo. Its aim is to contribute to its mitigation and promote sustainability, following the TOMS company model: for every purchase, an energy bar is donated to a malnourished child. NutriShare consists of two divisions: "Nutri," which produces bars using local ingredients, initially in the province of Chimborazo, and "Share," which adopts the "Buy one, donate one" model, additionally promoting sustainability through an innovative sponsorship system for those interested. The methodology involved data analysis on malnutrition, financial projections, and assessments of economic and environmental sustainability, relying on governmental data, scientific literature, and market analysis. The result is that NutriShare is a viable and effective entrepreneurial initiative to mitigate child malnutrition. Its focus on sustainability and social responsibility positions it as an initiative with great potential to improve the lives of malnourished children and the community as a whole, offering nutritious products and a socially responsible business model with donations for every purchase.