Diseño de un modelo de negocios bajo la metodología Canvas para la empresa Ánima proveedora de servicios exequiales (urnas biodegradables) en la ciudad de Loja, año 2023

Abstract

Abstract: This document addresses the history of cemeteries and the need to reform These, an environmental and public health problem arises caused by the methods traditional burial methods, the development of a business model is proposed using the Canvas methodology for the company Ánima , which offers biodegradable urns as a sustainable and environmentally friendly solution since they are made with materials ecological which contribute to the regeneration of the soil by decomposing, it stands out the importance of promoting environmental awareness and stopping deforestation through the use of these ecological urns. It is important to consider the use of social networks as a channel distribution and promotion, as well as collaboration with municipalities and crematory centers. The aim is to establish a good relationship with suppliers, optimize manufacturing and offer a personalized delivery service. The innovative component of biodegradable urns lies in its personalized design and the possibility of using all these nutrients to plant a tree, promoting reforestation and the generation of a more sustainable environment that promotes conservation.