Plan de comunicación interna para potenciar el clima laboral y los canales de comunicación en la empresa Constructora Arroyo y Arroyo Asociados

Abstract

Abstract: Internal communication plays an essential role in the workplace, facilitating the exchange of information, ideas and messages between members of an organization. In In the case of Constructora Arroyo y Arroyo Asociados, work has been carried out exhaustive to improve internal communication in a comprehensive manner. Through an analysis detail of the current situation and a survey, areas for improvement were identified and They established measurable objectives. Improvements were proposed in communication channels, specific strategies, tactics and actions to strengthen internal communication, encourage participation and promote a sense of belonging among employees. Furthermore, it has segmented and understood to the different audiences of the organization, adapting the communicate effectively to achieve better understanding and commitment to organizational objectives. With a base team of 15 collaborators and the subcontracting of qualified personnel, the company takes advantage of specialized knowledge and guarantees quality in project execution. In summary, the work carried out provides a comprehensive and strategic approach to improve internal communication and strengthen the overall functioning of Constructora Arroyo y Arroyo Asociados.