Determinantes en la oferta de financiamiento para las microempresas en la provincia de Loja, cantón Puyango

Abstract

Abstract: Access to financing is essential for the development and growth of companies. microenterprises in a dynamic economic environment. The objective of this research was analyze the factors that determine the supply of financing for microenterprises in the province of Loja, Puyango canton. The research was descriptive and analytical, with mixed approach, deductive method, and field design, the study population was made up by 6 financial entities present in the Puyango canton. Preliminary results revealed that, in Puyango, financial entities offer a variety of products and services for different segments, such as agriculture, livestock and retail microcredit. In addition, they have specific strategies to attend to different activities, such as production and commerce, thus adapting financial services to the needs of each sector and contributing to local development. Financial institutions carefully evaluate factors such as income, guarantees and payment history when granting microcredits, ensuring the financial strength of applicants. The demand for microcredits is high, mainly for working capital and vehicle acquisition, indicating that the Microenterprises seek financing to boost and improve their operations.