Análisis de la comunicación digital y propuesta de estrategias de marketing digital para la empresa Oro Vidrio de la ciudad de Loja año 2022-2023

Abstract

Abstract: Gold glass as a company has causes of economic stagnation, this work of research focuses on the analysis of the digital communication of the company Oro Vidrio in Loja and in the proposal of digital marketing strategies to expand its reach customers through a website and social networks. The goal is to improve your online presence and attract new customers. This is a study exploratory that uses quantitative and qualitative techniques to collect information from the managers, workers and clients of the company, on its commercial and marketing management digital, after which a knowledge-based digital marketing plan is proposed theoretical and analyze the current situation of the company. The results revealed that Oro Vidrio has been stagnant in its digital communication, but it was also identified that its competition faces similar challenges. The proposal includes the creation of a modern and functional website to offer information about your products and services, as well as segmented advertising campaigns on social networks. HE hopes that, with the implementation of these strategies, the company will achieve greater Online visibility and reach a larger number of customers.