Plan de comunicación estratégica y marketing digital

Abstract

Abstract: This work delves into an analysis of the current communication and digital marketing management at Dielecom, identifying deficiencies in understanding the audience, the environment in which it operates, and the execution of strategies to strengthen the brand within its market segment. The diagnosis highlights the lack of content and interactivity strategies as a determining factor that has left Dielecom at a disadvantage, affecting brand recognition and connection with the audience. There is an emphasis on the need to develop interactive experiences to strengthen the connection with the audience and foster brand loyalty. The identification of key obstacles, such as the absence of an effective presence on social media, underscores the need to overcome internal and external challenges to achieve the desired brand recognition. An analysis of current deficiencies in strategic communication and digital marketing management is carried out, outlining a path towards transformation in the area that not only overcomes obstacles but also capitalizes on growth opportunities and consolidates its competitive position in the digital market.