Diseño de un modelo de negocio basado en datos para mejorar la calidad de vida de las personas con diabetes en Ecuador

Abstract

Abstract: The present work involves the design of a data-driven business model to improve the quality of life for people with diabetes in Ecuador. The project aims to address the needs and inefficiencies faced by individuals with diabetes, stemming from the lack of diverse alternatives for products and services that enable them to manage their health while ensuring a satisfactory user experience. It is understood that innovation not only revolves around utilizing technology but also considers the customer as a focal point. Therefore, the proposal is to create an e commerce platform specializing in diabetes management, where users can acquire timely products and services tailored to their health conditions and lifestyles. Additionally, they will have access to tools that assist in better disease management. To provide the best user experience, customer data related to their behaviors and preferences will be utilized. In this regard, this project will contribute to good health and well-being as a sustainable development goal.