Plan de comunicación estratégica y marketing digital para la empresa Altamar Producciones IJAK S.A.

Abstract

Abstract: The company Altamar Producciones IJAK S.A. It is a locally recognized station and interprovincial for its marked business history, being a means of communication differentiated by the veracity and speed in the transmission of information, it is found located in the city of Pedernales and currently has low positioning in the media digital. Taking into account the company's problems, the respective analysis considering the advantages of having a corporate brand with presence on networks social. The objective of this project is to develop a Communication Plan strategic and digital marketing that complies with generating and maintaining omnichannel communication effective with the client and listeners of the station, generate valuable content in a way personalized allowing to achieve loyalty towards the Radio Altamar 96.5 brand and improve the user experience. To achieve the stated objective, analytical studies were carried out that allow us to conclude that the project proposal is measurable and economically profitable regarding the company's own resources, achieving greater economic benefits with the increase in sales of advertising packages and generating engagement with your audience.