Diseño de la ruta temática de la fibra vegetal para el desarrollo turístico de la Parroquia Monterrey, Cantón La Concordia, Provincia Santo Domingo de los Tsáchilas año 2023

Abstract

Abstract: This project proposes a tourist route in Monterrey, emphasizing its cultural and agricultural richness, particularly the versatility of abacá. The research addresses current economic challenges, such as the decrease in abacá production due to low prices. The proposal aims to revitalize the local economy through tourism, focusing on the uniqueness of the vegetal fiber and its cultural significance. The Delphi methodology was employed, detailing the territory and identifying strengths and challenges. The route's design, presented in the fourth chapter, encompasses itinerary, sales strategies, marketing plan, and satisfaction tracking. The research underscores the importance of preserving local identity and promoting economic and environmental sustainability in Monterrey.