Plan De social media marketing para el emprendimiento Kriss Store en Santo Domingo de los Tsáchilas, provincia de Santo Domingo

Abstract

Abstract: This research aims to develop a social media marketing plan for Kriss Store, a cosmetics company in Santo Domingo de los Tsáchilas. The objectives are to improve brand positioning, generate sales, and strengthen customer loyalty. The project combines a literature review on digital marketing and social media with field research to analyze the current situation and identify the target audience. Findings reveal limited social media presence, low number of followers, irregular post structure, and direct competition. The proposed plan includes content strategies, social media advertising, metric analysis, and digital marketing trends. The content calendar features diverse posts such as product showcases and beauty tips. It is recommended to use social media advertising to increase brand visibility and acquire new customers. Evaluation involves metric analysis to assess the effectiveness of the strategy. This research presents a social media marketing plan to enhance positioning, generate sales, and strengthen customer loyalty for Kriss Store.