Gestión de medios sociales de emprendimientos y PYMES de la ciudad de Portoviejo, en el contexto de la pandemia COVID 19

Abstract

Abstract: Currently, as a result of the COVID-19 pandemic, social networks have become an essential tool for the commercial and business development of companies and entrepreneurs around the world, especially in the processes of communication with their markets; however small they may be, they are no strangers to this trend. Therefore, the research aims: to conduct an evaluation of the management of social media and digital strategies of SMEs and enterprises in the city of Portoviejo, a descriptive and field methodology was used, as a survey was applied to three establishments called: La Esquina del Guso, Mimosa Grill and Che Cactus. The results showed that despite the pandemic, the three establishments opted to implement marketing strategies through social networks and one of the most used by users is WhatsApp. In this sense, it is concluded that the establishments have obtained positive obtained a positive evolution through the use of social media, and that they have social media, as they have helped to increase the sales of the establishments even in times of pandemic.