Modelo gestión de Responsabilidad social empresarial para la empresa finca Las Flores, Quito, año 2023

Abstract

Abstract: The purpose of this study was to develop a corporate social responsibility model in accordance with the ISO 26000 standard for the company Finca Las Flores located in the Tababela parish of the city of Quito, for which a field investigation was carried out. of a descriptive nature in order to evaluate the degree of commitment of the Estate in matters of Social Responsibility with its various interest groups, both internal and external. This involved administering a survey with responses rated on a Likert scale to all employees and managers of the organization (a total of 18 people), as well as to a sample of clients (5). From the data collected, it was concluded that the company does mostly integrate CSR into its business management model; however, there is no formal document that endorses the organization's policies regarding compliance with the parameters established by The ISO 26000 standard, however, is based on the intrinsic values of the organization. Consequently, a management model based on social responsibility was designed, encompassing policies, procedures and activities, with the aim of promoting long-term sustainable development for the benefit of employees, managers and the society linked to the Farm.