Propuesta de gestión responsable para la empresa familiar Comercializadora Mega Market Calle e hijos Cia.Ltda Cañar, 2023

Abstract

Abstract: The objective of this research was to design a responsible management proposal for the company Comercializadora Mega Market Calle e Hijos Cia.Ltda. It has a non-experimental design and is descriptive. The survey technique was used, using a questionnaire as an instrument that was applied to the company's collaborators. This approach made it possible to establish direct contact with them, obtaining crucial information about the balance between work and family life. The main contribution of this research lies in the possibility of obtaining reference information that describes the current situation of the family business, especially regarding the application of the Family Responsible Business model. This diagnosis provides a comprehensive and valuable vision that contributes to the development of business strategies and practices oriented towards family responsibility and sustainability in the work environment.