La gestión del talento humano como estrategia de implementación de una cultura organizacional como fuente de ventaja competitiva, estudio de caso de la empresa Go Corp Cuenca año 2023

Abstract

Abstract: The purpose of this research is to determine results on the general objective of designing implementation strategies of an organizational culture as a source of competitive advantage from the management of human talent in the company Go Corp, research framed in a methodology with a quantitative approach of type descriptive, exploratory using analytical, deductive and synthetic methods, the technique that was applied to collect data is the survey and the instrument is the questionnaire. This research takes as a sample 317 workers from different departments of the company from whom information was obtained that, when processed, determines the results that allow the formulation of a proposal, these being that there is a direct relationship between the management of human talent and the organizational culture since the actions in one resource influence the achievement of the other variable, determining then that through the two components competitive advantages are achieved in the market where it operates, therefore it is an appropriate and effective strategy.