Propuesta de gestión responsable para empresas familiares en Ecuador, caso Marisquería el Pirata Cordovéz

Abstract

Abstract: The responsible management proposal for family businesses focuses on the case of Marisquería El Pirata Cordovéz in Ecuador. Recognizing the critical importance of responsible management in family business environments, we seek to address specific challenges faced by these types of companies. Background to previous studies on management in family businesses is considered and key areas are identified to improve long-term sustainability and profitability. The general objective proposed was to design a responsible management model for the family business Marisquería El Pirata Cordovez in the year 2022-2023, which guarantees sustainability and growth in the Ecuadorian business context. The methodology is based on a bibliographic analysis, surveys of collaborators and interviews with the owners to obtain a complete understanding of the needs and challenges faced by the company and thus the proper triangulation of information. The results reveal opportunities for improvement in areas such as technological adoption, legal and financial support, as well as social responsibility practices. These findings inform the implementation of strategies with a focus on operational efficiency, customer satisfaction, family continuity, and corporate social responsibility. In conclusion, responsible management in family businesses, such as Marisquería El Pirata Cordovéz, is vital for their long-term sustainability, strengthening their position in the market and their commitment to the community.