Análisis del comercio electrónico e-commerce, como herramienta en Ecuador

Abstract

Abstract: The past work constituted a research analysis focused on electronic commerce in Ecuador. Its origin, function, characteristics, advantages, disadvantages and its potential to positively impact the country were addressed. The main objective of this research was to demonstrate how electronic commerce could be an effective tool in the society of that time, where technology played an increasingly relevant role in various work areas, especially in driving sales and improving productivity. productivity through marketing. In this research, it was proposed to apply electronic commerce in Ecuador, allowing small and large entrepreneurs to use marketing strategies through various websites and web pages. The focus was to train entrepreneurs so that they could gain competitive advantages in the market. The research was carried out using a qualitative and quantitative methodology with a focus and collection of real data through interviews and/or surveys. The chapters include the problem statement, hypotheses, results, background and basic concepts of electronic commerce, which will undergo evolution over the years, including its current situation in Ecuador.