Plan de comunicación estratégica y marketing digital para la empresa Austrotech Importaciones de la ciudad de Cuenca

Abstract

Abstract: Today digital communication is a marketing strategy that reaches many people and with a low budget and in the shortest time possible. This tool can be considered as an opportunity for those small companies or businesses that often do not have economic resources to finance large advertising campaigns; Thanks to the internet you can find countless possibilities for those people who can offer their products or services to the greater number of consumers. In this project, a strategic communication plan will be designed and digital marketing for the company Austrotech Importaciones dedicated to the marketing of cellular equipment, accessories, electronic tablets and computing. For it, a diagnosis of communication 2.0 was carried out and a proposal to increase the presence of the brand on the Internet through networks social networks such as Facebook and Instagram and WhatsApp, all of this in order to improve the communication and contact with the client and in this way it is intended to increase the sales for the company.