Plan de Comunicación Estratégica y Marketing Digital para la Empresa "Clínica los Ángeles"

Abstract

Abstract: After analyzing the current situation of the Los Angeles Clinic, the objective of this study is to carry out a strategic communication and digital marketing plan in order to improve the image and positioning of this company on social networks and thus increase the amount of potential clients. The research that has been developed has a qualitative approach based on the technique of non-participant observation and interview, this in order to collect data on the perception of our target audience as well as the scope that the owners want to reach of the company, finally the results found are described, indicating that the company has a shortcoming regarding the use of social networks, since the increase in followers, engagement and customers through these, has been low, so it is proposed to apply a plan strategic that is detailed in chapter four of this study.