Determinantes de la innovación en las empresas familiares de la ciudad de Riobamba, año 2023

Abstract

Abstract: This study examined the applicability of quality and innovation variables in family-owned micro, small, and medium-sized enterprises (MIPYMES) in the city of Riobamba. Data was collected through a questionnaire, and a descriptive and correlational analysis was performed. The results showed that companies value customer complaints, suggestions, and needs to improve the quality of their products or services. However, there was a need to strengthen the implementation of radical innovations. Additionally, it was concluded that there is no significant correlation between quality management and innovation management in the studied companies. In summary, this study highlighted the importance that family-owned MIPYMES in Riobamba give to customer opinions to improve quality. Nevertheless, greater investment in innovations and a better integration between quality and innovation management are required to face competitive challenges.