Estudio de factibilidad para la elaboración y comercialización de un mix de harinas precocidas de chocho, quinua y amaranto para niñas, niños y adolescentes en la ciudad de Quito en el 2024

Abstract

Abstract: The feasibility study for the preparation and marketing of the pre-cooked flour mix was developed through three main studies such as: market study, study technical, and financial evaluation. The investigation indicates that the project is viable due to the market demand and supply, agroindustrial production capacity, and the optimal financial indicators. These favorable results confirm that the agroindustrial project has the ability to meet current market trends and characteristics social and economic, and also contribute to healthy eating for children and teenagers from the capital. The development of methods and techniques during each chapter were key to the analysis of the feasibility from the estimation of population growth, consumer preferences, industrial production capacity, determination of investment, financial indicators and the activity plan. In this way, the results will contribute to the project achieving the greatest possible success for its subsequent implementation and execution, revaluing the importance and potential of Andean grains such as chocho, quinoa and amaranth for innovation and food safety.