Proyecto de factibilidad para la creación de un Centro de Psicología Integral en la ciudad de Cuenca, Azuay, periodo 2023

Abstract

Abstract: Over the last decade, the city of Cuenca has experienced changes in its demographics and social awareness regarding mental health issues. The present study aimed to develop a feasibility project for the creation of an Integral Psychology Center in Cuenca in the year 2023. The methodology was mixed, involving market analysis, interviews, and surveys, which revealed a growing demand for mental health services in the city, supported by an increasing population and a growing awareness of the importance of mental health. An organizational structure was established and the business model of the proposal was designed. The work concluded with the analysis of economic and financial feasibility. The results show a Net Present Value (NPV) of $2,083.84 and an Internal Rate of Return (IRR) of 7.43%, which exceeds the Minimum Acceptable Rate of Return (MARR) of 6.34%, indicating that the project is financially feasible and offers a return on investment.