Plan de comunicación estratégica y Marketing Digital

Abstract

Abstract: The marketing and digital communications project of the Electronica Vásquez company is comprehensive and strategic. It stands out in the effective implementation of advertising campaigns on the main digital platforms, maximum visibility and attraction of the target audience, the influence on social networks is maximized through the creation of attractive and relevant content, driving interactions with customers and building communities in line. Additionally, the site is optimized to improve user experience and browsing happiness, which helps increase conversion rates. Data analysis and continuous monitoring are essential to adjust strategies and improve performance. Overall, the project contributed significantly to the development of the brand, strengthened its positioning in the digital market and positively influenced public perception of the company and its products.