Análisis de los factores clave que inciden en la competitividad de las microempresas del sector construcción del cantón Loja, año 2023-2024

Abstract

Abstract: Analyze the key factors that affect the competitiveness of microenterprises in the Loja canton is the objective of the present investigation, which can be carried out through of the evaluation of 8 dimensions of competitiveness: strategic planning, quality assurance, value chain, marketing, finance, talent management human, environmental management and information systems. In its development, a descriptive-exploratory methodology with a quantitative approach and non-sampling probabilistic for convenience to 31 companies in the canton through a survey developed by the UTPL Business Observatory, which is made up of 77 questions implementing the Likert scale allowed measuring the competitiveness of the microenterprises. The results indicate that the sector has a level of competitiveness medium-high, however, dimensions were identified in which they can be applied strategies to increase the degree of competitiveness: strategic planning, marketing, environmental management and information systems. In this way, actions are proposed of improvement to guide the sector to a higher level of competitiveness.