Análisis de la gestión de la innovación en la empresa RIO BG DISTRIBUCIONES , en la ciudad de Riobamba, en el año 2024

Abstract

Abstract: In a constantly changing world, staying at the forefront of the market and innovation It is essential for companies. RIO BG DISTRIBUCIONES, a company from Riobamba dedicated to the distribution of mass consumption products at a local and national level, which faces a significant challenge: a lack of innovation, which has hampered its ability to adapt and grow in a competitive environment. To discover new opportunities and To ensure its relevance, the company must urgently address this deficiency. Aware of this reality, it was decided to apply the ACTI instrument, a survey of the National Institute of Statistics and Censuses of Ecuador (INEC) designed to evaluate the degree of business innovation. The results of this survey have provided information valuable and have generated a set of proposals and specific action plans. These proposals are aimed at addressing the identified deficiencies, with the aim of explore opportunities for growth and expansion in the market. With the commitment of implement these actions, RIO BG DISTRIBUCIONES focuses on innovation to adapt to a constantly evolving business environment maintain relevance and competitiveness.