Análisis comparativo de la estructura económica financiera de las empresas ecuatorianas, provincia Santa Elena, cantón la Libertad. Año 2017 al 2022

Abstract

Abstract: This study carries out a comparative analysis of the economic and financial structure of Ecuadorian companies in the Santa Elena province, La Libertad canton, during the period 2017-2022. Using a non-experimental research design and approach descriptive, secondary data from the Superintendency of Companies is analyzed to understand the financial situation of these companies. The findings reveal that the Microenterprises show high operational efficiency, but decrease in income, recommending diversification of products and services. For small and medium sized companies, it is suggested to strengthen financial management to improve economic stability. Medium-sized companies must diversify their markets and products to stabilize revenue, while large companies need to develop revenue management strategies risks to manage income volatility, the study provides specific strategies to improve the sustainability and competitiveness of companies in the region.