Análisis del nivel de digitalización de los emprendimientos del Ecuador. Caso de estudio emprendimiento Smash de la ciudad de Guayaquil, año 2024

Abstract

Abstract: The level of digitalization in ventures has effects on their operational efficiency, visibility in the market and ability to interact with customers. In this context, the This study aims to analyze the level of digitalization of ventures in Ecuador, case study to Smash of the city of Guayaquil in 2024. A qualitative, descriptive methodology, using deductive and inductive methods and the technique of semi-structured interviews. The main results reveal that, although Smash has a solid digital presence and uses various technological tools, it lacks a responsible for technological management and faces resistance to the adaptation of new technologies by employees. Furthermore, the need was identified for formal training programs in digital skills and improvements in control of inventories and process automation. The main proposed strategies include designate a specific person responsible for the management of technology and social networks, develop formal training programs, implement digital tools to optimize processes, and create a mobile application along with an interactive and updated web page.